This can help maximize your campaign’s ROI and improve engagement. Since you’re paying for these ads, you need to make sure that the content fits Instagram’s standards. Instagram ads demand more work than regular posts but reach more people. If you want to be aggressive with your marketing campaigns, Instagram ads are an excellent investment. You won’t be able to change the aspect ratio of the stream. Luckily, you don’t need to do much when it comes to Instagram live. That means the videos should be displayed vertically with an aspect ratio of 9:16. Instagram designed its Live platform to be viewed on mobile devices. Cover photos for your videos can’t be edited yet. Meanwhile, the maximum size Instagram allows for videos up to 60 minutes is 3.6GB.įor cover photos, Instagram recommends 420px by 654px (or 1:1.55 ratio). Videos lasting 10 mins have a maximum file size of less than 650MB. Square videos have an aspect ratio of 1:1 with a resolution of 1080px.Vertical videos are displayed at a 4:5 aspect ratio at 1080px by 1350 px.You can choose between a 1.9:1 and 16:0 aspect ratio. Horizontal Videos should have a resolution of 1080px by 607px.Here are the optimal video sizes for each:
Just like photos, videos can be uploaded either horizontally, vertically, or squared. You need to upload the highest-quality photos possible to avoid pixelation. But remember to upload your thumbnails in 1080px so that they won’t lose that much quality.Īfter uploading, Instagram will store thumbnails with a maximum size of 1080px by 1080px. Instagram thumbnails are displayed in 161px by 161px.
#Square video format size free#
You’re free to choose larger photos to upload as your profile picture but you need to crop it so it falls under the recommended ratios. This ensures that your final image will be perfectly proportioned without any need to crop. It’s recommended that profile pictures be cropped into a square before being uploaded. Profile pictures on Instagram are shown in a 1:1 aspect ratio with a 110px by 110px resolution.īut you can use up to 180px by 180px on your profiles.
When it comes to stories, you can get as creative as you’d like. But when using smaller dimensions, you can follow photography’s rule of thirds, grid layouts, or just center the photos.Īnother option is to use stickers and other calls to action (CTAs) to make use of the extra space. The minimum ratio allowed on stories is 1.91:1. Content can take up the entire screen! Go for a 9:16 aspect ratio and 1080px by 1920px resolution if you want to fill up the space. Stories have an amazing advantage over post feeds. They take up more space when users scroll through. Vertical photos hold an advantage since most users are on mobile. Meanwhile, vertical posts have a standard ratio of 4:5 with an image size of 1080px by 1350px. Standards for Square photos are 1:1 with the resolution being 1080px by 1080px. The height of these photos should be at least 1080px. Instagram recommends an aspect ratio of 16:9 for horizontal photos. Photos and videos on the Feed can range from 16:9 to 4:5. Here’s a rundown of each post dimension your brand should look into: Instagram Post Dimensions: Feed This ensures that your content is represented the way it’s intended. You need to optimize your posts’ dimensions for each of these types. You’ve got your feeds, stories, reels, Instagram Live, and more. Instagram allows users to upload content in different areas on the platform. If you want to get the best possible photos, here are the guidelines to look into: Instagram Post Dimensions by Type It might interest you: Facebook Image Sizes: A Must-Read Guide (Updated) Having a higher resolution ensures high-quality photos despite compression. For example, horizontal posts traditionally are 16:9, square posts are 1:1.Īfter uploading your photos, Instagram compresses them to reduce the file size on their servers. As a rule of thumb, photos should be uploaded at an optimal resolution and aspect ratio.Īn image’s aspect ratio is expressed in width and height. Instagram is programmed to crop images above 1080px and enlarge those below 320px.
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